Hillary Senko Cullum
HSC Advisors offers a wide array of consulting services, with expertise in:
Buying & Merchandising
Omni Channel Merchandise Planning
E-Commerce Business Management
For questions and partnership opportunities, please contact me.
Why choose HSC Advisors? It’s pretty simple: through my extensive experience in retail and management consulting, I understand how to build and manage profitable businesses.
I’ve worked with the biggest names in the fashion industry and partnered with various companies to solve challenges related to operational excellence, changing market needs, wholesale and assortment planning, inventory management, brand collaborations, and e-commerce marketing and selling strategies.
I bring dynamic leadership and experience in luxury retail, wholesale planning, and management consulting to every project. I have a deep understanding of market needs, highly organized project management skills, and a thorough and calculated approach to problem solving that achieves results.
Notable Companies I have worked with:
Archer Daniels Midland (ADM)
Dolce & Gabbana
PROJECTS & SKILLS
OMNI CHANNEL ORGANIZATIONAL DESIGN
Led the buying committee that designed and implemented merchant training courses and materials required to move to an Omni Channel buying structure.
Served on companywide task force that developed future state merchant and planning roles within the organization with a focus on leveraging data to streamline processes and increase accuracy.
FOR NEIMAN MARCUS
Developed a women’s ready to wear collection in collaboration with Dolce & Gabbana featuring two exclusive prints. Determined silhouettes, pricing strategy, merchandise flow, and marketing plan. The collection successfully sold through, exceeding competitor metrics and outperforming sales plan.
Built successful online luxury assortments. Managed online Women’s Designer category driving sales increases in key brands through augmenting the online product offering and utilization of targeted digital marketing strategies.
CLIENT EVENTS & POP UP SHOPS
Curated client facing fashion presentations to communicate trends and drive sales. Studied seasonal trends and worked with store merchandise to create compelling show offering. Worked with customers to construct these looks for their wardrobe.
Partnered with Christian Dior to execute pop up shop presenting their Resort Collection to the Denver market resulting in significant incremental sales.
Expert in internal team communication and external negotiations. My approach of transparent, fact-based conversations provides clarity and builds trust. Organization and follow through are key to achieving well-organized, professional exchange of ideas.
Manager of Vendor Management
Oversaw Electronics division of Woot!, an Amazon subsidiary, with annual revenue of $48 million.
NEIMAN MARCUS GROUP
Buyer - Senior Merchandise Planner - Assistant Buyer
Managed store & online businesses with annual revenues of $50-55 million and over 50 brands.
Received “NMG Best Award” in 2015, which recognizes the associate who consistently represents company values and displays leadership, as voted by peers.
Senior Merchandise Planner
Acted as lead planner for two buying offices with total annual revenue of $80 million and oversaw multiple profitability agreements.
Managed 80 vendor relationships and buying office operations with $95 million in annual sales.
Awarded “Assistant Buyer of the Year.”
PIER 1 IMPORTS
Senior Merchandise Planner
Oversaw plans, forecasting, orders, and inventory levels for division with $120 million in annual sales.
Consulted with a wide variety of businesses regarding streamlining of their operations and processes.